Princeton Town Topics – Let’s Talk Real Estate – September 9, 2009
ACTIVE MARKETING
It takes a lot more than a “For Sale” sign in the front yard, a Multiple Listing entry, and an occasional ad in the classifieds to get a listing sold. Be sure to discuss the details of the marketing plan with the companies and Realtors you interview about selling your home.
Realtors who provide high quality service will usually have a written marketing plan tailored to fit your home and your individual needs. A good marketing plan begins with pricing the home well, and will involve exposing your home to as many real estate professionals and qualified buyers as possible. The agent’s job is to get buyers through your front door; your job is to ensure that the buyers like what they see. Top agents are very active in finding prospective buyers and in coaching sellers about how to enhance their home’s presentation. There are differences in the marketing approaches among companies and individual agents, so ask for a written plan, including internet exposure, to give you a clear idea of what you can expect of your agent.
