Princeton Town Topics – Let’s Talk Real Estate – January 16, 2008
A GREAT LISTING TAKES PLANNING
The listing presentation is the first step for most sellers when they are looking for a real estate professional to market their home. They communicate what they expect from the REALTOR® who will list their home, and the REALTOR® explains their marketing strategy, including pricing recommendations, advertising, and any special programs being offered.
A good listing presentation takes careful planning. A written comparative market analysis will help you get a clear idea of local market conditions. Many REALTORS® will include a marketing plan, as well as suggestions on how to make your home show well and how to make it accessible to agents. If you are talking to several companies, resist the temptation to just go with the person who quotes you the highest price for your house. Look for an agent who is experienced, well prepared, and professional. Successful transactions involve carefully planned collaboration between the sellers and the REALTOR®.
